Software Development
Product and engineering teams that ship, not just advise.
HOLDING COMPANY
We build companies. Then we run them.
Farag & Co. pairs capital with in-house software, legal, design, and operating teams — for the ventures we build and the ones we back.
WHAT WE DO
Every function a company needs, under one roof.
We don't hand portfolio companies off to outside vendors. Our own teams do the work.
Design
Brand, product, and interface design built for how the business actually runs.
Marketing
Positioning, demand generation, and content that compounds instead of resetting every quarter.
Business Management
Operating rhythm, systems, and reporting that scale past the founder's calendar.
Executive & Operator Advisory
Direct counsel for the people running the company, not a slide deck.
Consultation
Focused engagements on the specific problem in front of you, not a generic audit.
Capital Allocation
Deploying our own capital alongside the company's, matched to what it actually needs.
Investments
Equity and structured investment for companies we don't operate day-to-day.
Legal Services
In-house counsel for formation, contracts, and the decisions that carry real risk.
PORTFOLIO
Companies we've built and backed.
Meridian Freight Systems
Empty-mile ratio dropped from 34% to 21%Regional freight coordination software for mid-market carriers managing 50–500 trucks.
Read the full case study
Caldera Health Partners
Claim denial rate fell from 12.3% to 4.1%Revenue-cycle and scheduling operations software for multi-location outpatient clinics.
Read the full case study
Ledgerline
Seed round closed in 7 weeksEmbedded ledger and payments infrastructure for vertical SaaS platforms.
Read the full case studyHow we operate.
We work inside the business.
Our teams operate alongside a portfolio company's own people, not from the outside looking in.
We hold ourselves to the same standard everywhere.
The operating rhythm, legal discipline, and reporting we ask of a portfolio company applies to Farag & Co. itself.
We say no more than we say yes.
We take on companies where we can add real operating capacity, not every opportunity that crosses our desk.
What operators say.
"Farag & Co. didn't hand us a report and disappear. Their engineers sat with our dispatchers for a week before writing any code. That's the difference between software that gets used and software that gets tolerated."
Elena VossCEO, Meridian Freight Systems"I'm a physician, not an operator. Farag & Co.'s advisory team helped me build the operating rhythm I didn't know I was missing, then helped me hire the COO who now runs it. I got my clinical practice back."
Dr. Priya NandakumarFounder, Caldera Health Partners"Most investors ask questions. Farag & Co.'s legal team answered them — they structured our licensing strategy before we'd closed a dollar of the round. That's rare."
Marcus WebbCo-founder & CEO, Ledgerline"We've co-invested alongside Farag & Co. twice now. They're the rare holding company that actually has the operating capacity to back up a term sheet."
James OkaforManaging Partner, Anchorpoint Capital PartnersFAQ
Mostly early- to growth-stage companies with a real product and real customers — not pre-idea concepts. We work across industries; what matters more than sector is whether the company needs operating capacity (engineering, legal, design, management) as much as it needs capital.
Both, depending on the engagement. For companies we build from the ground up or invest in directly, we take equity alongside our capital. For discrete engagements — a legal matter, a design project, a consultation — we work on a scoped fee basis. We'll tell you which structure applies before any work starts.
A fund writes a check and shows up at board meetings. We do that too when it's the right fit, but we also have in-house software, legal, design, marketing, and management teams that can do the actual work a portfolio company needs — not just capital and advice.
A consulting firm hands you a recommendation and leaves. We can implement what we recommend, because the teams that do the recommending and the teams that do the building sit inside the same company. We also frequently hold equity in the outcome, which a consulting engagement typically doesn't.
We don't take on companies that compete directly with an existing portfolio company in the same market. Where there's any overlap risk, we disclose it up front and let the company decide whether to proceed. Confidential information from one portfolio company is never shared with another.
Email us at [email protected] with a short description of the company and what you're looking for. We'll set up an initial conversation, usually within a week, to understand the business and figure out — honestly — whether we're the right fit. If we're not, we'll tell you and, where we can, point you somewhere better.