FARAG & CO.
Farag & Co.

This is how
good businesses get built.

F&F Motors is the proof of concept. Nine more businesses are already in motion: cars, service, software, food, freight, and more, all under one roof, built the same way every time. Done right. Done honestly. Built to last.

See the portfolioVisit F&F Motors
The Businesses

10 businesses, one playbook

2 are open today. The rest are already in motion, built the same way every time: done right, done honestly, built to last.

Live
Auto dealership

F&F Motors

A full-service used-car dealership, in operation today. Inventory, financing, service, and the operating discipline everything else at Farag & Co. is built on.

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Live
Electric vehicles

F&F EV

F&F Motors' dedicated electric-vehicle storefront, with its own site and its own identity. Standing up its first inventory now.

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In development
Enterprise software

WrenchHolt

The operating system already running F&F Motors. CRM, dispatch, and automation built for every business we own and, eventually, for yours.

  • Running F&F Motors’ CRM, dispatch, and automation
  • Extend to every Farag & Co. business
  • Open it up to outside businesses
In development
Auto service

F&F Auto Care

Every car we sell, we can also keep running. Full-service maintenance under the F&F name.

  • License & certify
  • Open the first bay
  • Open beyond our own customers
In development
Auto dealership, Duluth, MN

North Coast Motors

A brand-new, standalone used-car dealership opening on Lake Superior’s North Shore. Its own name, its own identity, built for a market that values a fair deal over a flashy one.

drivenorthcoast.com
  • Site-select in Duluth, Minnesota
  • License & staff the lot
  • Open the doors
In development
Trucking & logistics

RoadHolt

The freight backbone built to move everything else the group owns, then move for everyone else too.

  • DOT authority & first fleet
  • First contracted lanes
  • Scale the fleet
In development
Fried chicken

Gladbird

Fast food, run like it isn't. A chicken concept built to open its second location before its first slows down.

  • Lock the recipe & concept
  • Build out location one
  • Open, then replicate
In development
Towing & recovery

Homestretch Towing

24/7 roadside recovery, dispatched by the same systems already running F&F Motors’ own operations.

  • Acquire trucks & permits
  • Hire certified operators
  • Go live on dispatch
In development
Fragrance vending

Whafft

Fragrance touch-up machines for a night out, starting in the bars and clubs around town. Self-serve, always on, never out of your signature scent.

  • Place the first machines in local venues
  • Prove the unit economics
  • Expand the route
In development
Nail salon

Nora & Kit

Proof the Farag & Co. way of running a business works far outside of cars.

  • Lease the storefront
  • License & staff
  • Open the doors